A website redesign is a specific service in the field of web creation, it requires skills in different areas (Webdesign, project management, integration, ...) for an optimal result.

In the life of a website, a redesign is a "Heavy operation" , it must be justified, well-reasoned and well prepared to reap the full benefits.

The terms restyling, makeover and restyling are also widely used to qualify a redesign.

But what is behind this intervention, and what is a website redesign?



What is a website redesign?

The redesign is the act of recasting a metal, to give a new shape to a metal object dixit Larousse. The Larousse does not propose any definition concerning the feminine word recasting applied to internet sites.

The company AFREETECH will therefore modestly propose his: "A redesign of the website is to change its visual appearance and often add features". The redesign is more complete than a makeover that concerns only the visible part (forehead) of a website.


Example commented and imaged a redesign of website

Context : The Ater Environnement environment design office's website no longer met the needs and image of a company in full development. Ater Environnement wanted, for example, to offer these customers a functional private space for the provision of documents.

The addition of this single functionality did not require a redesign of the website, but by adding the various requests expressed (responsive website, more corporate design, ...) by Ater Environnement, the complete redesign of the website has become essential.

The redesign is then described in a specification restituting the needs of the customer and serving as a referent for the realization of the site. It is specified for example in the specifications that the design of the site must be sober and corporate and take the visual identity of Ater Environnement.


Why choose the option of website redesign?

The option of redesigning your website is necessary in the following cases:

  • You have a website with a dated design or little value for your business,
  • Your business is developing a new business and your site is not scalable,
  • You want to be visible on Smartphone and your current site is not responsive,
  • You want to add sharing features, newsletter, ... and you have a site developed with a proprietary CMS,
  • Your site is not optimized for good SEO,
  • Your site is not secure with an SSL certificate and it does not allow its installation (new recommendation from Google since 01/01/2017), ...


This list is not exhaustive, each situation is unique and deserves special treatment, the main objective of a redesign is to add value to your website. The added value will be measurable in terms of image, SEO, novelty, interactivity, ... Do not hesitate to call a web agency, and why not to the company AFREETECH to study with you your project.


A redesign project? Consult us!



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11 July 2018

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