The advent of digital technology has forced many companies to rethink all their processes, and the way they interact with their stakeholders. There are many examples in a variety of fields: hotels, transport, commerce, industry, demonstrate the global or partial reconstitution of sector segments, spurred on by new entrants corresponding to digital codes. Digital transformation is now a necessary project, from which many operational, functional and commercial issues arise. It means thinking not only in terms of innovation, but also of renovation.
A cross-functional corporate project
With the rise of e-commerce, social media and other digital voices, companies need to study the changing uses and needs of their customers, particularly in terms of mobility. The aim is to adapt the missions, working methods and objectives of the various departments accordingly: sales, customer relationship management (CRM), human resources, etc.
Digital transformation refers to the shift from an essentially material economy to one that is more dematerialized economyThe use of digital technology has an impact on all aspects of the business. The use of digital technology impacts every aspect of the company. Processes, functions, departments (sales, marketing, finance, HR, etc.), everything is affected. Digital transformation is described as a combination of three phenomena. said phenomena : automation, the dematerialization and the reorganisation of schematics intermediary.
Dematerialization
Digital transformation takes time and involves a number of different stages. The first being the data dematerialization. This is an essential prerequisite, since it involves digitizing the elements that will later be used to transform both incoming and outgoing flows. But going digital doesn't necessarily mean going paperless. Above all, it's about changing business models, working methods and mindsets.
Electronic document management
Switch to Electronic document management data leads to greater treatment efficiency. cela limite d’autant plus les risques de pertes. Elle permet également de numériser les processus métiers déjà établis et de définir les rôles de chacun dans une optique collaborative. Qui sera responsable de la digitalizationwho will select the most appropriate software solution.
A more agile business thanks to process automation
Against this backdrop of transformation, how can the company keep up to date with changing requirements? In a constantly evolving and changing environment, how can we be more rapid, flexible and soft? We're talking about " business agility ». elle consiste pour l’entreprise à adopter une stratégie lui permettant de répondre aux mutations environnementales, tout en conservant sa vision.
Les enjeux de l’agilité
This agility nécessite la mise en place d’offre de produits et services, de solutions compétitives et novatrices. Il se pose donc la question de savoir comment une entreprise, qui s’est forgée sur la durée, de part sa culture et ses processus peut se lancer dans l’innovation et l’agilité. La réponse réside parfois dans les software solutions. In this fast-paced application economy, software is the key to success. at the heart de toute entreprise. Pour bénéficier de la transformation numérique tout en surmontant les mutations omniprésentes, l’entreprise doit s’outiller de logiciels adaptés.
Opting for the dematerialization and automation of business processes means increasing the flexibility and productivity of your organization, and thus boosting your operating results. By mastering business process management, you can continually offer innovative services to your customers.
Digital transformation and innovation
La dématérialisation et l’automatisation des processus métiers constituent un avantage concurrentiel majeur. Elles permettent de mettre l’accent sur l’innovation, la productivité, la qualité de service et la traçabilité. Il font appert du levier incontournable qu’est la transformation numérique pour l’entreprise.
Digital transformation involves in-depth reflection on the business model and its execution. It's not just about redesigning a website or animating social media. It's more a question of adjusting company plans and objectives to digital evolution. This implies initiating major structural changes, in both business model and culture. The main thrusts of this transformation involve reviewing the customer approach and restructuring operational processes.
The customer approach
Companies must now implement profound transformations that sometimes require them to rethink their products, services and best practices. customer approach to exploit. l’objectif est de se positionner au centre de son écosystème.
In most cases, the customer base is segmented according to two pieces of information: expectations, i.e. what customers really need, and value, i.e. how much they are likely to earn. A well-defined digital strategy makes it possible to minimize efforts and costs bywhile reaching prospects, thanks to a close relationship and anticipation of their expectations.
L’expérience client au core digital transformation
Not knowing your customers means continually failing to provide them with what they need at any given time. This calls for a number of initiatives:
- développer l’ écoute to customers : This will enable us to offer solutions tailored to the customer's specific needs and position in the buying process. It can also be achieved through innovative devices such as artificial intelligence or machine learning.
- Offers a a complete service and Personalized follow-up resulting from listening data
- implement a strategy continuous improvement, to customize the offer and the relationship
Taking into account the "Customer Journey" is a very important element in the customer approach. It enables us to accurately identify the customer's motivations, expectations and frustrations. In this way, we can ensure that the customer promise is kept, guaranteeing a long-term commitment.
Operational issues Improved work tools
The digital age is accompanied by new collaborative tools, Big Data, the cloud, videoconferencing, to name but a few. Information is accessible in real time, and secuare. Collaboration and communication are more fluid.
The Document management is done electronically, which means fast but secure access, improving administrative procedures.
We are witnessing the rise of big data et du smart data. The companies that stand out are those that know how to make the most of data, which is now at the heart of their strategy.
Digital into a new era
In the omnichannel era, consistency between the brand's image in the physical environment and the virtual setting is becoming a priority. The consumer experience must be of the highest quality, and consistent with the brand promise.
Platformization also continues to grow, with its fundamental pillars:
- organic governance, based on agile, autonomous responsibility cells.
- an approach customer-focused (Customer centric). This means systematically adapting the decision-making process to the impact on customers.
- an approach centered employee (employee centric), focusing on the employee experience to enhance leadership and engage everyone.
The idea is not to carry out a complete re-design du fonctionnement de l’entreprise, mais d’adapter les processus, habitudes et outils de travail aux nouveaux réflexes et attentes des consommateurs. Sous cet angle, Il s’agit plus de transition numérique que de transformation digitale.
In managing change, the most important factor to take into account is the emotional side: reassuring employees about their future and, above all, explaining to them that they are going to be the main players in this transformation..
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