{"id":3965,"date":"2020-02-01T19:07:23","date_gmt":"2020-02-01T18:07:23","guid":{"rendered":"http:\/\/afreetech.com\/?p=3965"},"modified":"2024-09-14T12:03:57","modified_gmt":"2024-09-14T11:03:57","slug":"transformation-digitale-les-enjeux","status":"publish","type":"post","link":"https:\/\/afreetech.com\/en\/transformation-digitale-les-enjeux\/","title":{"rendered":"Digital Transformation: the challenges"},"content":{"rendered":"
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The advent of digital technology has forced many companies to rethink all their processes, and the way they interact with their stakeholders. There are many examples in a variety of fields: hotels, transport, commerce, industry, <\/em>\u00a0demonstrate the global or partial reconstitution of sector segments, spurred on by new entrants corresponding to digital codes. Digital transformation is a necessary project, from which many operational, functional and commercial issues arise.<\/strong> It means thinking not only in terms of innovation, but also of renovation.<\/p>\n\n

#0-eael-table-of-content<\/strong><\/h2>\n\n

With the rise of e-commerce, social media and other digital voices, companies need to study the changing uses and needs of their customers, particularly in terms of mobility. The aim is to adapt the missions, working methods and objectives of the various departments accordingly: sales, customer relationship management (CRM), human resources, etc.<\/p>\n\n

The use of digital technology has an impact on all aspects of the business. The use of digital technology impacts every aspect of the company. Processes, functions, departments (sales, marketing, finance, HR, etc.), everything is affected. automation<\/strong>, the dematerialization<\/strong> and the reorganisation<\/strong> of schematics<\/strong> intermediary<\/strong>.<\/p>\n\n

The dematerialization<\/strong><\/h2>\n\n

Digital transformation takes time and involves a number of different stages. The first being the\u00a0data dematerialization.<\/strong>This is an essential prerequisite, since it involves digitizing the elements that will later be used to transform both incoming and outgoing flows. But going digital doesn't necessarily mean going paperless. Above all, it's about changing business models, working methods and mindsets.<\/p>\n\n

Switch to\u00a0Electronic document management<\/strong> data leads to greater treatment efficiency.<\/strong>This further reduces the risk of loss. It also makes it possible to digitize established business processes, and to define roles in a collaborative way. Who will be responsible for digitalization<\/strong>who will select the most appropriate software solution.<\/p>\n\n

A more agile business thanks to process automation <\/strong><\/h2>\n\n

Against this backdrop of transformation, how can the company keep up to date with changing requirements? In a constantly evolving and changing environment, how can we be more rapid<\/strong>, flexible<\/strong> and soft?<\/strong>. Business agility\" means adopting a strategy that enables the company to respond rapidly to changes in internal and external environments, while preserving its dynamism and vision.<\/p>\n\n

This agility requires us to design new products and services more quickly than ever before, and to offer solutions that are both innovative and flexible. competitive<\/strong> and innovative<\/strong>. The question is: How can a company, forged over time by its culture, processes and technology, embrace innovation and agility? The answer lies in software solutions. In today's fast-paced application economy, software is the key to success. at the heart<\/strong> of every company. To benefit from digital transformation while overcoming pervasive change, companies need to equip themselves with the right software.<\/p>\n\n

Opter pour la d\u00e9mat\u00e9rialisation et l\u2019automatisation de processus m\u00e9tier gr\u00e2ce \u00e0 des outils ad\u00e9quats c\u2019est augmenter la flexibilit\u00e9<\/strong>, l\u2019efficacit\u00e9<\/strong> and the productivity<\/strong> de son organisation, et se donner la possibilit\u00e9 d\u2019augmenter son r\u00e9sultat op\u00e9rationnel. La ma\u00eetrise de la conception et la gestion des processus m\u00e9tier, permettent\u00a0 de proposer continuellement de nouveaux services innovants \u00e0 ses clients.<\/p>\n\n

En mettant un accent sur \u00a0l\u2019innovation<\/strong>, la productivit\u00e9<\/strong>, la qualit\u00e9 de service<\/strong> and la tra\u00e7abilit\u00e9 des man\u0153uvres<\/strong>, la d\u00e9mat\u00e9rialisation et l\u2019automatisation des processus m\u00e9tiers constituent un avantage concurrentiel majeur, mais aussi un levier incontournable vers la transformation num\u00e9rique de l\u2019entreprise.<\/p>\n\n

La transformation digitale implique une r\u00e9flexion en profondeur quant au business-mod\u00e8le et \u00e0 son ex\u00e9cution. Il ne s\u2019agit pas simplement\u00a0 de la refonte d\u2019un site web ou de l\u2019animation des m\u00e9dias sociaux, mais plus de l\u2019ajustement des\u00a0 planifications et des\u00a0 objectifs de l\u2019entreprise \u00e0 l\u2019\u00e9volution num\u00e9rique. Elle sous-entend d\u2019initier des modifications structurelles importantes \u00a0tant dans le business model que dans la culture de celle-ci. Les grands axes de cette transformation passent par la revue de l\u2019approche client, la restructuration des processus op\u00e9rationnels.<\/p>\n\n

L\u2019approche client:<\/strong><\/h2>\n\n

Companies must now implement profound transformations that sometimes require them to rethink their products, services and best practices. approche client \u00e0 exploiter<\/strong>, afin de se positionner\u00a0 au centre de leur \u00e9cosyst\u00e8me.<\/p>\n\n

Dans la plupart des cas, la base client est segment\u00e9e selon deux informations : les attendes, c\u2019est-\u00e0-dire quels sont les besoins r\u00e9els des clients, et la valeur, combien sont-ils susceptibles de rapporter. Une strat\u00e9gie digitale bien d\u00e9finie permet de minimiser efforts<\/strong> and costs by<\/strong>, tout en atteignant ses prospects, gr\u00e2ce \u00e0 une relation de proximit\u00e9 et \u00e0 l\u2019anticipation sur les attendes de ces derniers,
Ne pas conna\u00eetre ses clients signifie continuellement \u00e9chouer \u00e0 leur procurer ce dont ils ont besoin \u00e0 un moment donn\u00e9. Plusieurs chantiers sont donc requis :<\/p>\n\n

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  1. d\u00e9velopper une \u00e9coute<\/strong> aux clients,<\/li>\n<\/ol>\n\n

    qui permettra de proposer des solutions \u00a0adapt\u00e9es, r\u00e9pondants aux besoins et \u00e0 la position\u00a0 sp\u00e9cifiques de celui-ci dans son parcours d\u2019achat. Elle peut \u00e9galement se faire par des dispositifs innovants comme l\u2019intelligence artificielle ou le machine Learning.<\/p>\n\n

    2. offrir un a complete service<\/strong> and Personalized follow-up <\/strong>resulting from listening data<\/p>\n\n

    3. mettre en place une strat\u00e9gie d\u2019am\u00e9lioration continue<\/strong>\u00a0 to customize the offer <\/strong>and the relationship \u00a0<\/strong><\/p>\n\n

    La prise en compte \u00a0du \u00ab Customer Journey <\/strong>\u00bb est un \u00e9l\u00e9ment tr\u00e8s important dans l\u2019approche client, elle permet d\u2019identifier de fa\u00e7on claire les motivations, attentes et frustrations de ce dernier, de s\u2019assurer\u00a0 que la promesse client est bien tenue et de l\u2019engager dans la dur\u00e9e.<\/p>\n\n

    Les enjeux op\u00e9rationnels:<\/strong><\/h2>\n\n

    Des outils de travail am\u00e9lior\u00e9s <\/strong><\/h3>\n\n

    L\u2019\u00e8re du num\u00e9rique est accompagn\u00e9e de nouveaux outils\u00a0 de collaboration, le Big data, le cloud, la visioconf\u00e9rence, les outils collaboratifs, l\u2019information est accessible en temps r\u00e9el, et s\u00e9curis\u00e9e, la collaboration et la communication sont plus fluides.<\/p>\n\n

    La gestion documents se fait de fa\u00e7on \u00e9lectronique, ce qui implique un acc\u00e8s rapide mais aussi s\u00e9curis\u00e9, am\u00e9liorant ainsi les proc\u00e9dures administratives.\u00a0<\/p>\n\n

    La gestion documents se fait de fa\u00e7on \u00e9lectronique, ce qui implique un acc\u00e8s rapide mais aussi s\u00e9curis\u00e9, am\u00e9liorant ainsi les proc\u00e9dures administratives.\u00a0<\/p>\n\n

    We are witnessing the rise of big data<\/strong> et du smart data<\/strong>. Les entreprises qui se d\u00e9marquent sont celles qui savent tirer profit des donn\u00e9es constituant d\u00e9sormais le c\u0153ur strat\u00e9gique, par l\u2019usage de concepts tels que le \u00ab\u00a0cross<\/strong>–devices\u00a0<\/strong>\u00bb.<\/p>\n\n

    \u00c0 l\u2019<\/strong>\u00e8re de l\u2019omnicanal, l\u2019homog\u00e9n\u00e9it\u00e9 entre l\u2019image de la marque dans l\u2019environnement physique et le cadre virtuel (pr\u00e9sence en ligne) devient une priorit\u00e9. L\u2019exp\u00e9rience du consommateur se doit d\u2019\u00eatre de qualit\u00e9, et en coh\u00e9sion avec la promesse de la marque.<\/p>\n\n

    \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0La plate-formisation<\/strong> \u00e9galement continue son essor, avec ses piliers fondamentaux\u00a0:<\/p>\n\n

      \n
    • une gouvernance organique<\/strong> bas\u00e9e sur des cellules de responsabilit\u00e9s agiles et autonomes .<\/li>\n
    • an approach customer-focused<\/strong> (Customer centric),\u00a0 consistant \u00e0 adapter syst\u00e9matiquement le processus d\u00e9cisionnel \u00a0par rapport \u00e0 l\u2019impact sur les clients<\/li>\n
    • an approach centered employee<\/strong> (employee centric),\u00a0 mettant un point d\u2019honneur \u00e0 l\u2019exp\u00e9rience de l\u2019employ\u00e9 pour valoriser le leadership et provoquer l\u2019engagement de chacun pour la productivit\u00e9 et l\u2019efficacit\u00e9 de l\u2019entreprise.<\/li>\n<\/ul>\n\n

      The idea is not to carry out a complete re-design<\/strong> du fonctionnement de l\u2019entreprise, mais d\u2019adapter les processus, habitudes et outils de travail aux nouveaux r\u00e9flexes et\u00a0besoins des consommateurs.\u00a0Sous cet angle, nous parlons plus de transition num\u00e9rique que de transformation digitale<\/p>\n\n

      dans la conduite au changement, le facteur le plus important \u00e0 prendre en compte est le c\u00f4t\u00e9 \u00e9motionnel :\u00a0rassurer les collaborateurs quant \u00e0 leur avenir et surtout leur expliquer qu\u2019ils vont \u00eatre les principaux acteurs\u00a0de cette transformation.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Audrey\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      By NICK JOHNSON<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Digital transformation is a necessary project, from which many operational, functional and commercial issues arise.<\/p>","protected":false},"author":7,"featured_media":5452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[41,1],"tags":[118,120,119,117],"class_list":["post-3965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-blog","tag-digitale","tag-entreprise","tag-gestion-electronique-des-documents","tag-transformation-numerique"],"yoast_head":"\nTransformation Digitale: les enjeux | AFREETECH<\/title>\n<meta name=\"description\" content=\"L\u2019av\u00e8nement du digital contraint les entreprises \u00e0 repenser tous leurs processus.La transformation digitale d\u00e9signe le passage d\u2019une \u00e9conomie essentiellement mat\u00e9rielle, \u00e0 une \u00e9conomie d\u00e9mat\u00e9rialis\u00e9e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afreetech.com\/en\/transformation-digitale-les-enjeux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation Digitale: les enjeux | AFREETECH\" \/>\n<meta property=\"og:description\" content=\"L\u2019av\u00e8nement du digital contraint les entreprises \u00e0 repenser tous leurs processus.La transformation digitale d\u00e9signe le passage d\u2019une \u00e9conomie essentiellement mat\u00e9rielle, \u00e0 une \u00e9conomie d\u00e9mat\u00e9rialis\u00e9e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/afreetech.com\/en\/transformation-digitale-les-enjeux\/\" \/>\n<meta property=\"og:site_name\" content=\"AFREETECH\" \/>\n<meta property=\"article:published_time\" 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